BowlGrade Search foods

Comparison № 02 / 06 · Checked 25 July 2026

Nom Nom vs The Farmer's Dog (2026): The Data-First Comparison

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At a glance

Row values are quoted from each brand's public pages or from 2026 third-party pricing tests; per-calorie figures are our own conversion, and every dollar figure is an estimate rather than a quote. Brand profiles: Nom Nom · The Farmer's Dog. How we compare ↗
Data point Nom Nom The Farmer's Dog
Format Fresh cooked, frozen Fresh cooked, frozen, pre-portioned per-dog packs
Recipes 6 (beef, chicken, pork, turkey, lamb, turkey & chicken) 7 (4 proteins; grain-free + grain-inclusive)
Publishes GA & calories? Yes — full GA + kcal per cup for every recipe No — label data only after purchase
Est. cost ~$25/wk (10 lb) to ~$65/wk (60 lb); ~$41/wk at 30 lb ~$5.75–8.00/day at 25 lb (2026 tests)
Est. $ per 1,000 kcal (25–30 lb dog) ~$7.50–9 ~$8–11
Named nutrition staff Dr. Sally Perea, DVM, DACVN 4 board-certified nutritionists; names not public
Recalls ever None on record None on record
Ownership Mars Petcare (Royal Canin division) since 2022 Independent
Where to buy DTC + PetSmart, Chewy, Amazon DTC only, 48 states
Intro offer (checked July 25, 2026) 50% off first order 20% on-site; up to 50% via partner links

The ownership fact everyone omits

Nom Nom was acquired by Mars Petcare in January 2022 and sits inside the Royal Canin division. That cuts both ways: Mars brings serious nutrition science infrastructure and retail distribution, and it also means Nom Nom is not the scrappy independent most 2024-era comparisons describe. The Farmer's Dog is the independent here — roughly $1.2B in annualized revenue with no parent company. Neither status predicts food quality, but you should know who you're buying from.

Data you can check vs data you can't

Nom Nom publishes guaranteed analysis and per-cup calories for every recipe (e.g., Beef Mash: 8% protein min as-fed, 201 kcal per 168 g cup) — we host the sourced numbers in our database. The Farmer's Dog publishes none of this publicly. When two products cost this much, the one you can verify beforehand has an honest advantage.

Price by dog size

Pricing flips by size. For small dogs, Nom Nom is routinely the most expensive of the big-three fresh brands in third-party tests; The Farmer's Dog runs cheaper. Around 30 lb they converge (~$40/week either way), and for large dogs both get punishing — at that point air-dried or hybrid options deliver fresh-adjacent quality at half the per-calorie cost (see our Sundays comparison).

Questions

Is Nom Nom owned by Mars?

Yes — Mars Petcare acquired Nom Nom in January 2022 and operates it within its Royal Canin division. It continues to run as its own brand with its own recipes and research program.

Which publishes better nutrition data?

Nom Nom, clearly: full guaranteed analysis and per-cup calorie data for all six recipes on public pages. The Farmer's Dog publishes no GA or calorie data before purchase.

Has either brand been recalled?

No. Both have zero recalls on record as of July 2026, verified against FDA records.

Which is cheaper?

For small dogs, The Farmer's Dog usually wins; at 30 lb they roughly tie; for large dogs both are expensive and per-calorie costs favor air-dried or mixed alternatives.

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Calculator

Cost per 1,000 kcal

Put your own price and pack size against either brand's calorie density and settle the cost question with your numbers rather than ours.

Nutrition figures come from the sourced label database; recall statements are checked against FDA records in the recall tracker. Brands reformulate and reprice without announcing it, which is why the checked-date is printed at the top — if this page and the label in front of you disagree, the label wins and we want to know: send a correction.

Captured 2026-07-25 Methodology