Beneful · 3,688 kcal/kg
Healthy Puppy With Farm-Raised Chicken
31.8% protein on a dry-matter basis.
Purina ONE Vibrant Maturity Adult 7+ Formula
Part of the Purina ONE +Plus line. On a dry-matter basis this recipe is 31.8% protein and 14.8% fat, at 3,786 kcal per kilogram (363 kcal per cup). Its adequacy statement says the recipe is formulated to meet an AAFCO nutrient profile.
Composition as sold · 0–100% of the food by weight
- Protein
- Fat
- Fibre
- Carbohydrate (est.)
- Ash (assumed)
- Moisture
Label nutrition data
| Nutrient | As fed (label) | Dry matter | g / 1,000 kcal |
|---|---|---|---|
| Crude protein (guaranteed min) | 28% | 31.8% | 74g |
| Crude fat (guaranteed min) | 13% | 14.8% | 34.3g |
| Crude fibre (guaranteed max) | 4.5% | 5.1% | 11.9g |
| Moisture (guaranteed max) | 12% | — | — |
| Omega-6 fatty acids (guaranteed min) | 1.5% | 1.7% | 4g |
| Carbohydrate (estimated) | ~34.5% | ~39.2% | ~91.1g |
First ingredients
Ingredients are listed by weight before cooking, so the first few describe most of what the recipe is made of — and nothing about the quality of any of them.
Chicken · rice flour · corn gluten meal · chicken by-product meal · soybean meal · whole grain corn · corn germ meal · oat meal
First 8 of the published list, in the manufacturer's order. The full list is on Purina ONE's product page ↗ .
AAFCO statement
“Purina ONE Vibrant Maturity Adult 7 + Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.”
Quoted verbatim from Purina ONE's published label data, and not scored.
The two wordings are different claims. Formulated to meet means the recipe was matched to an AAFCO nutrient profile on paper. Animal feeding tests using AAFCO procedures substantiate means the finished food was fed to dogs under a defined protocol — a minimum of eight dogs over twenty-six weeks. Both are legal standards of adequacy; only one involved dogs, and neither is a statement about ingredient quality. We quote whichever appears verbatim, and weight it in the score above: 20 points for a feeding trial, 12 for a formulation claim.
Try it with your dog's numbers
The feeding calculator turns this food's published calorie density into a daily portion for a given weight. The cost tool converts whatever you actually pay into a cost per 1,000 kcal, which is the only way to compare a subscription box against a bag.
Similar foods across every brand
Same format, nearest protein on a dry-matter basis. One food per brand, and this recipe's own brand is held back so the comparison actually crosses a brand line.
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31.7% protein on a dry-matter basis.
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32.2% protein on a dry-matter basis.
More from Purina ONE
Wet / canned · 1,143 kcal/kg
Chicken & Brown Rice Entrée
36.4% protein on a dry-matter basis.
Dry kibble · 3,771 kcal/kg
Chicken & Rice Formula
29.5% protein on a dry-matter basis.
Dry kibble · 4,135 kcal/kg
Healthy Puppy Chicken
31.8% protein on a dry-matter basis.
Dry kibble · 3,474 kcal/kg
Large Breed Adult
29.5% protein on a dry-matter basis.
Purina ONE: owner, recall record and every food we track
The label, charted
Everything above, as one square you can save or send. It is generated from this page's own figures, so it cannot drift from them, and it is ours to publish — no manufacturer supplied it and none can withdraw it.
Manufacturers reformulate without announcing it, and a website can lag a bag by months. The panel on the pack in your hand outranks this page; where the two disagree, the pack is right and we want to know.
Source purina.com ↗ Captured 2026-07-25 Methodology